Food & shopping · Mobile app
Veggietime
Buy what you need. Use it while it’s fresh.

Problem
We interviewed students about buying vegetables. A recurring issue was food going bad before they used it. Remembering purchase dates and planning meals was difficult, especially when shopping and cooking for a shared household.
Process
The research informed a flow covering shopping, recipes, checkout and vegetable tracking. I mapped the navigation and explored these tasks in wireframes before developing the final screens. Quantity selection and recipe-based shopping address the practical work of planning meals for several people.
Solution
An app concept that connects vegetable shopping with recipes and freshness tracking. Users can choose whole or chopped vegetables, add recipe ingredients to their cart and track the age of their purchases. Reminders are intended to help users consume food in time; a reduction in waste was not measured in the supplied study.
Problem
We interviewed students about buying vegetables. A recurring issue was food going bad before they used it. Remembering purchase dates and planning meals was difficult, especially when shopping and cooking for a shared household.
Process
The research informed a flow covering shopping, recipes, checkout and vegetable tracking. I mapped the navigation and explored these tasks in wireframes before developing the final screens. Quantity selection and recipe-based shopping address the practical work of planning meals for several people.
01
Start with food waste
The tracking screen shows the age of purchased vegetables so users can decide what to use first.
02
Connect recipes to the cart
Recipe ingredients can populate the cart, reducing the work of assembling a shopping list.
03
Plan for shared households
Orders can account for several people, with whole or chopped vegetables and quantity selection.
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Sign-in wireframe

Solution
An app concept that connects vegetable shopping with recipes and freshness tracking. Users can choose whole or chopped vegetables, add recipe ingredients to their cart and track the age of their purchases. Reminders are intended to help users consume food in time; a reduction in waste was not measured in the supplied study.
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