A case study in nine chapters
Brite, one-stop hormone therapy on your fingertip.
The story of how a complex HRT prescription journey turned into a calm, confidence-building mobile flow. Brand kit, design system and end-to-end UX/UI.
Role
Lead Designer
Scope
Brand · System · UX/UI
Platform
iOS, Mobile-first
Domain
Healthtech · HRT
"The audience spans three generations of women. The app had to meet all of them."