A case study in nine chapters

AMEX Rewards Hub, a premium concept for India.

A high-fidelity mobile concept reimagining the Platinum cardholder rewards experience — designed end-to-end, prototyped with modern AI tooling.

Role

Solo Designer · Self-initiated

Scope

Concept · System · Prototype

Platform

iOS, Mobile-first

Tooling

Figma · Lovable · Cursor

AMEX Platinum-style card and two mobile screens in studio light

"A Platinum card should never make you feel cheap about your own points."

Problem

Platinum cardholders pay a heavy annual fee but face an opaque rewards experience — unclear point value, scattered redemption rates, and a UI that quietly nudges them toward the worst conversions.

Approach

Reimagine the app with the same restraint as the physical card: an honest balance in rupees, a curated offers shortlist, two-tap redemption, and a calm navy-and-gold visual system built around the cardholder, not the marketing calendar.

Results

A nine-screen high-fidelity prototype — working navigation, animation, guided tour, light and dark modes. Designed in Figma, shipped as real React with Lovable and Cursor, end-to-end by one designer in days, not weeks.